Whether you are shopping for a special occasion or not, buying good jewelry online can be an enjoyable experience. Gold always retains its value and it is also durable and lasts as long as it is properly taken care of. However, buying gold jewelry can be pretty expensive. Taking into consideration that this investment may last a lifetime, you should learn how to buy jewellery online. The most important thing is to find a reliable and trusted company with years of experience in selling gold and other jewelry online and learn how the price and durability of the gold piece is related to karat amounts.